Guide for Google Ads Multifamily Marketing

How do you determine the best ILS for multifamily marketing? In this post, we break down how you can make sense of the complicated world of ILS marketing

AI Leasing is the future of the multifamily industry. But is it? And which AI leasing company is the best? I review two of the most popular - Yardi's ChatIQ and Zuma.

Selling my ecommerce business has been a wild ride. Here's some lessons learned along the way.

Awareness campaigns vs. Lead-generation in multifamily? Who wins? Here's my breakdown on how to think about it

Vacancies going up? Here's why and how Google Ads is your best lever for increasing occupancy and driving leases to your property.

Team selfie at the Apartment and Innovation Marketing Conference (AIM) 2025

What's in your Multifamily Marketing Funnel? Learn the basics of each stage of the funnel

Why did Rent.com fall and what is the impact on their merger with Zillow?