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Aug 17, 2025
The Role of AI Leasing AND a Yardi ChatIQ vs. Zuma Review
Paul Burke
Leasing
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AI Leasing is the future of the multifamily industry. But is it? And which AI leasing company is the best? I review two of the most popular - Yardi's ChatIQ and Zuma.
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Jun 23, 2025
Lessons from Selling My First Business
Paul Burke
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Selling my ecommerce business has been a wild ride. Here's some lessons learned along the way.
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Jun 19, 2025
Lead Generation vs. Awareness in Multifamily Marketing
Paul Burke
Advertising
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Awareness campaigns vs. Lead-generation in multifamily? Who wins? Here's my breakdown on how to think about it
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Jun 18, 2025
The Best Lever for Multifamily Marketers to Improve Occupancy - Google Ads
Paul Burke
Advertising
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Vacancies going up? Here's why and how Google Ads is your best lever for increasing occupancy and driving leases to your property.
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Jun 13, 2025
2025 AIM Conference Review
Paul Burke
Events
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Team selfie at the Apartment and Innovation Marketing Conference (AIM) 2025
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Mar 22, 2025
Multifamily Marketing Funnel
Paul Burke
Advertising
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What's in your Multifamily Marketing Funnel? Learn the basics of each stage of the funnel
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Mar 16, 2025
How Will AI Impact the Future of Multifamily Marketing?
Paul Burke
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Feb 22, 2025
Rent.com 'Merges' with Zillow - What's the Impact on Multifamily?
Paul Burke
ILS
,
Advertising
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Why did Rent.com fall and what is the impact on their merger with Zillow?
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