Yardi ChatIQ vs. Zuma Review

  • Aug 17, 2025

The Role of AI Leasing AND a Yardi ChatIQ vs. Zuma Review

AI Leasing is the future of the multifamily industry. But is it? And which AI leasing company is the best? I review two of the most popular - Yardi's ChatIQ and Zuma.
Selling Simple Sheets

  • Jun 23, 2025

Lessons from Selling My First Business

  • Paul Burke
  • 0 comments

Selling my ecommerce business has been a wild ride. Here's some lessons learned along the way.
Awareness and Lead-Generation Campaigns in Multifamily Marketing

  • Jun 19, 2025

Lead Generation vs. Awareness in Multifamily Marketing

Awareness campaigns vs. Lead-generation in multifamily? Who wins? Here's my breakdown on how to think about it
Google Ads review for Multifamily Marketing

  • Jun 18, 2025

The Best Lever for Multifamily Marketers to Improve Occupancy - Google Ads

Vacancies going up? Here's why and how Google Ads is your best lever for increasing occupancy and driving leases to your property.
Me at the 2025 Apartment and Innovation Marketing Conference

  • Jun 13, 2025

2025 AIM Conference Review

Team selfie at the Apartment and Innovation Marketing Conference (AIM) 2025
Google Ads Dashboard for Multifamily Marketing

  • Mar 22, 2025

Multifamily Marketing Funnel

What's in your Multifamily Marketing Funnel? Learn the basics of each stage of the funnel
Rent.com merges with Zillow! Huge news in Multifamily Marketing

  • Feb 22, 2025

Rent.com 'Merges' with Zillow - What's the Impact on Multifamily?

Why did Rent.com fall and what is the impact on their merger with Zillow?