The first Marketing course in Multifamily designed to take your knowledge, skills, strategy and profitability to the next level
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The strategies you learn will be comprehensive of the entire prospect journey, helping you understand your KPIs, funnels, budgets, marketing channels and more!
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With a clear formula for evaluating the success of our ILS vendors, I was able to cut 30+ contracts. Want to rip off the handcuffs of the ILS providers? It starts by digging deep into your data.
By creating frameworks to evaluate advertising based on need, we were able to cut unnecessary and wasteful spend with Google and Meta advertising. We can create a framework that works for you.
By growing occupancy during even the slowest season, we avoided the lull most property management companies go through. We'll teach you how to be proactive and get in front of occupancy before it dips.
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From the outside, it was a success–featured on NBCNews, Forbes, USAToday, Chicago Tribune and dozens of other publications–but everyday without funding chipped away at the user base and my ability to put a roof over my head.
Fast-forward five years, I’m sitting interviewing for a Director of Marketing role at one of the largest property management companies in Ohio.
My boss, the director of operations, would later tell me that hiring me was a “risk;” that I wasn’t native to the industry and there were safer candidates. It wasn’t an inaccurate assessment. I had cut my teeth in the world of startups and, more recently, ecommerce following the closing of my startup.
Twelve months later, we had achieved remarkable results that resulted in hundreds of thousands of dollars saved without sacrificing occupancy. This site exists to leverage my experience in multifamily, e-commerce, and startups. I can't wait for you to learn and grow in your own journey!
"The first marketing director that I have experienced that looks at the entire life cycle of the lead to see where we are missing opportunities."
"In all my time in New Development, 40 years, with various marketing directors I have not had this level of confidence in what we are doing."
"Paul's attention to KPIs and data has created more effective marketing for our company than ever before. His strategic thinking and focus on lead management is an area he has improved immensely for the company.